Ethnic Avenue – The Street That Crosses All the Others

There’s a fine line between using race semi-constructively to understand the world, and bona-fide racism. I know this because Ethnic Avenue dead-ends right before that line—Racist Parkway. On the other hand, the Australians seem to have no problem taking a bloomin’ kangaroo leap over that line, as evidenced by a recent KFC commercial creating quite a stir around the Internets.

I have to admit there’s something remotely amusing and, at first glance, harmless about pacifying a group of rowdy black people with an enormous bucket of chicken—the so-called “KFC crowd pleaser” (though we all know they wanted to call it the “black-people silencer”). But the more I watch the commercial, the more I realize the racism is in the details: the Aussie rubbing his face in exasperation; the black people (reportedly from the West Indies) dancing around happily and inconsiderately; the loaded “awkward situation” euphemism.

An interesting variation on this theme comes courtesy of our foot-shuffling, pen-flicking Korean friends.

We all know there are different types of racism. There’s rednecks-dragging-you-from-a-pick-up-truck racism. There’s abruptly-lock-your-automatic-car-doors racism. There’s your-membership-application-has-mysteriously-been-rejected racism. And there’s everything below that. So as these things go, resurrecting an old, tired stereotype is relatively low on the racist (and, frankly, originality) scale. After all, black people do seem to have a special relationship with chicken because, as Dave Chappelle famously put it, “it’s fuckin’ delicious.”

The temptation, of course, is to compare these commercials and declare one of them the more racist of the two. The Korean version certainly has some nice touches that favor it to win that contest: an attempted Korean barbecue abduction, cannibalistic savages hungrily devouring fried chicken, a theatrical protagonist performing Eastern magic. But the Australian one benefits from the automatically more condescending accent, and an overall douchier ass-wipe delivering the lines. So it’s definitely a toss-up.

What do you think?

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