Introducing: A Step in the White Direction, Featuring Guy White
Today’s entry comes courtesy of Ethnic Avenue’s newest contributor, Guy White. His column “A Step in the White Direction,” will address the topics of the day from what he calls, “the white-dude perspective.” In a world where we minorities are quickly narrowing the gap, Guy is the powerful voice of a people. According to Guy, his goal is to show that “being white isn’t as easy as it looks.”
We Aren’t Stupid. Fuck You, Carl’s Jr. (also known as Hardee’s)
By: Guy B. White, Ethnic Avenue White-Dude Contributor
One of the things I’ve noticed over the past few years is how we white dudes are being represented on TV, especially in commercials. For some reason, they seem to just love to make us look clueless, lazy, distracted, or under the thumb of some over-bearing girlfriend without whom we wouldn’t be able to function.
Examples abound, but there’s no bigger culprit in this annoying trend than Carl’s Jr., which seems to think we’ll actually go to restaurant that enjoys telling us we’re the dumbest idiots to ever roam the Earth.
And Carl’s Jr. is just one example. I swear there are tons of them. And, although the joke was funny the first 1,000 times, it’s getting kind of old—and, frankly, offensive.
I know, as a white dude, I have to be selective about when I stand up for myself on the basis of race (given some general trends in world history), but I think this is one of those times. White people invented the television, the refrigerator, cheese, fries, and even hamburgers.
Without us, Carl’s Jr., you (and your stupid-ass commercials) wouldn’t even exist.
Posted in Commercials & Ads, Step in the White Direction | 
Tags: Carl's Jr, Commercials, Men Are Stupid, TV, White Guys
I must agree wholeheartedly with you on this topic. I have been pulling my hair out ever since these stupid commercials first aired. Nothing speaks louder to the “vaginization” of American television than this. The only redeeming factor are the new “if it doesn’t get all over your face, get out of my place” commercials which air next quarter on the male oriented cable networks like MAV and SPIKE.
How do you know for sure that “white people invented cheese”?
Although you point is a valid one (and may be new to you) this topic has been discussed before. As far as the over bearing girlfriend it de-values you whole article if you inject it with biased material which you give no rebutle to the opposing side. I’m a white young female and my demographic is sexualized and insulted all the time however I realize it happens to every demographic it’s narcistic to think it only affects you.
look the comment made by “sum yung guy” his comment was unintelligent he’s gonna counter his disgust of white male based sexism with promotion of female sexism? Call me crazy but that kinda sounds like the mind set of a 5 year old-”well if the make fun of me im gonna do it back”-hmm… very childish.
It’s ridiculous that people find goverment and media sensitivity as the vaginization of america.
Plus Carl’s jr. has one of the most effecient marketing divisions and some of the highest voluntarily watched commercials in the biz. So if men are so repulsed by sounding so stupid they should shift the demand curve to the left!.. Oh, And white people did not make cheese.